Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders
The Lean Startup method, is designed to teach you how to drive a startup, So instead of drawing up complex plans based on assumptions and guesses, entrepreneurs are encouraged to employ the Build-Measure-Learn feedback loop.
The book is full of examples that are easy to understand. Â Providing value by revealing howÂ real lifeÂ businesses have gone from startup to profit. Guillebeau has done insane research for the book, interviewing over 1,000 budding entrepreneurs, and the value of that research certainly shows.