Start-ups

Book Review: Traction

Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders

Mindf*ck: Inside Cambridge Analytica’s Plot to Break the World

Book Review: Mindf*ck

a must-read if you care about the power of disinformation campaigns and psychological warfare to disrupt western democracy in the era of Big Tech firms that know everything about us

Zero To One

Book Review: Zero To One

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.