I have previously posted about what is seo and how to do it cheaply, in this post I will provide my top 4 WordPress SEO plugins and discuss a little bit more about the free tools I use on a daily basis to improve the SEO performance of my blog.
When starting my journey as a blogger, I have to admit that I knew next to nothing about SEO or even digital marketing in general. I don’t regard myself as an expert now, by any stretch of the imagination, but what I do know is what has worked for me. Over the past year I have undertaken a lot of trial and error and it is through this that I have found the following 4 plugins that have completely simplified my SEO process. I rely on these tools everyday, and they are very much part and parcel of my blog today.
There are a number of plugins available to enable you to easily add your Google Analytics tracking code onto your WordPress site. Any number of themes come pre-packaged with this functionality too. However, this plugin provides a little extra functionality that is hugely beneficial, it includes the ability to view your Daily Sessions and Bounce Rate easily within your WordPress Administration site. It enables the generation quick reports to help you identify the Popular Pages, Traffic Sources and Countries. Eliminating the need to navigate to the Google Analytics website to get this information. Feature list includes;
- Simple installation through integration with Google Analytics API: authenticate, select the site you want to track and you’re done.
- uses the universal or the asynchronous Google Analytics tracking code
- visitor metric dashboards right in your WordPress administration dashboard
- enable demographics and interest reports
2. Yoast SEO
In my opinion this plugin solves all of your most SEO issues quickly and easily. However, don’t be fooled there is still a lot to learn, but this plugin enables you to learn everything easily. The truth is that this plugin is so jammed packed with useful functionality, that I am still learning how great even 9 months of use.
The key benefit for me is that it helps you during the writing of your blog posts. It literally has a ton of features that basically analyse the content of your post and provides instant feedback on what can be improved in your content to boost your SEO. Features include;
- Page Analysis
- Technical WordPress Search Engine Optimization
- Meta & Link Elements
- XML Sitemaps
- RSS Optimisations
- Edit your robots.txt
Jetpack is not just one plugin, but as you’ll find out it is a whole host of plugins and features that you will certainly be unable to live without if you’re serious about taking your blog to the next level. It comprises of over 27 plugins, including a number of Visitor engagement plugins to increase your traffic and keep visitors coming back with;
- Enhanced Distribution
- spam-free Comments
- Related Posts
- Social Sharing
- Site Verification Tools
3. Lucky orange
Lastly but by no means leastly, this plugin is in my opinion truly phenmenal! What I love about this is that it creates a video of exactly what your users were looking on your site. It tracks there mouse movements, so you can see areas that are of the most interest to your users.
Luckyorange enables you to Watch visitors use your site, then optimize your checkout process the right way.It also generates heat maps, indicating the areas of the most interest on your web pages. Having this information is vital to ensuring you are able to constantly improve your content.
- Live dashboard
- Chat feature
- Form Analytics
- Heat Map Suite
- Visitor Engagement Tracking & Recordings
The are the tools I use daily for at least 30-45 minutes a day, to ensure the SEO of my site, but more importantly help me to monitor and improve my sites performance. After all, any SEO campaign is worthless without constant monitoring and tweaking.
A unique background as business owner, marketing, software development and business development ensures that he can offer the optimum business consultancy services across a wide spectrum of business challenges.
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