SEO For Dummies

Book Review : SEO for dummies

SEO For Dummies

Author : Peter Kent and John Wiley & Sons Inc

Price: £17.38


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Verdict : Great resource for learning the basics








Why I Read this book?

When I started my blog, I really did have very little experience of SEO. I knew and understood some of the technical basics from a HTML development perspective. This knowledge I had accumulated from years working as a web developer and working on a number of web based projects. I have to admit I naievely assumed that there was really nothing else too SEO and couldn’t really understand what all the hype was about.

In the early months of blogging, I never really did anything SEO wise, all I ever did was ensure my posts had Title and Meta Descriptions, ensured I installed Google Analytics and I think that was about it! I’d write my post, click publish and move onto the next one. Thinking that the magic would just happen.

I really didn’t have and wasn’t working to according to any real plan. I was just writing about anything and everything that I felt like. I’d sit down write some stuff and publish. Which in retrospect was a kind of good thing, because the reality was my writing was extremely poor and in all honesty it probably wasn’t worth reading. However, one can become extremely disheartend when you excitedly start checking your Google Analytics and your total visitor count for the week was 10 people!

Probably like everyone else who starts a blog, I had visions of becoming an overnight success and making bundles of quick cash from my blog. Despite the fact I didn’t really have a clue on how this was going to be achieved.

I think it was round about the 6 month mark of running my blog, that I decided I need to start getting serious about SEO and get to understand it a little better. I started to read and research a little more online about it, but to be honest I did find a lot of stuff to nothing more than thinly veiled attempts to get you signed up to some course or programme that promises to transform you from sleeping on the streets one night to being a Multi Millionaire internet success the next, just by learning some obscure tactic relating to SEO.

I really wanted to get understand SEO, because I realised that it could be vital if I ever wanted to take this blogging thing seriously. Also being the cheapskate and frugal guy that I am. I also didn’t want to unnecessarily pay someone money I didn’t need too. Especially when my blog was nothing more than I part-time hobby and not really a business.

So I did, what I always do when I want to learn about something new, I go see if there is a For Dummies book on the subject. I have done this so many times in my career!


What I learned from this book

SEO for dummies is a great book for beginners, and has loads useful reference material on SEO for even the advanced users.

The author, Peter Kent, stays true to the Dummies theme and makes most of the material easy to understandm easy to read and enjoyable.

The book is well organized with chapters on :

  • Planning Search Engine Strategy
  • How to build Search Engine Friendly sites
  • Picking Powerful Keywords
  • Finding Traffic via Geo-Targeting.
  • Using Structured Data Markup
  • Local Search
  • Basics of Social Networking

A book on SEO best practices, can help readers understand basic SEO and why their SEO agency makes certain recommendations.

SEO for Dummies is geared at beginners with little or no SEO knowledge and, in my opinion, does a great job of covering the basics to bring the reader up to speed with what they need know.

The book starts out by providing a high level overview on how search engines work and ways your website can attract attention. After covering these basics, SEO for Dummies discusses various analytics tools that will help you track your website’s performance and tweak SEO to improve your placement in search results.

SEO for Dummies also covers what not to do if you want to improve your search engine results, which is important since accidentally doing the wrong thing can harm your reputation and your website’s placement in search results.

In addition to natural search engine optimization, SEO for Dummies includes a section on pay-per-click advertising for businesses wanting to gain an understanding of how to use advertising to promote their website.


Who Should Read SEO for Dummies ?

Essential reading for anyone who wants to gain more than a basic understanding of SEO

If you find yourself described in the following list, then SEO For Dummies is the perfect book for you!

  • Web Designer – who wants to gain some additional knowledge
  • Blogger – wants to improve search rankings for your blog
  • Entrepreneur – Gain understanding of how SEO affects your business plan
  • Web Master – Gain an understanding of how SEO can and will affect the performance of your website
  • General Manager – Gain understanding of how SEO can and will affect business performance
  • CEO – Learn what your marekting teams keeps banging on about
  • Marketing Professional – gain an understanding of how SEO will influence your digital marketing strategy

In many instances a committed and dedicated SEO team makes sense for a business, but they should never be left unmonitored and left calling the shots. As the old adage goes, nobody takes better care of your money than you. The same applies to SEO, you need to be able to ensure that whoever is doing your SEO is doing correctly and ethically and you need to ensure all the checks and balances are in place.

The positive side regarding text books, is they cover a subject with breadth, the downside of text books is that they are a little bit difficult to read cover to cover. SEO for Dummies is a solid book that provides detailed and code-level recommendations for all of the topics relevant in SEO, but in a very easy to read and understand manner. With a few funny bad jokes thrown in!

You don’t need a in-depth knowledge of HTML, CSS or JavaScript or computer science degree to understand the book, but a basic understanding of internet and web pages work is more than suffice.

Although the book is a little out of date now and references some sites and resources that no longer exist, it is a useful book for an intermediate SEO marketer.


Why I recommend this book

You can learn a lot of basic information from SEO for dummies , and the book will provide a great grounding on the subject and fantastic platform to build your knowledge on. However, SEO is constantly changing, and you will find you may learn more from SEO agency blogs and articles, but it is important to make sure certain SEO best practices are still in use.

Gary Woodfine

Freelance Full Stack Developer at threenine.co.uk
Helps businesses by improving their technical proficiencies and eliminating waste from the software development pipelines.

A unique background as business owner, marketing, software development and business development ensures that he can offer the optimum business consultancy services across a wide spectrum of business challenges.

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